I do the marketing, so you can do your job.
Is this you? You run a small business, but barely have enough time to do the thing you're paid to do? That flyer, mailer, presentation, logo update--it's just one other thing on your plate? With over a decade of marketing experience working for international brands, I am here with the creative, scrappy, fast and effective ideas that will build your business.
branding + logos
Full marketing overhaul for one of Chicago's top brokers
After 20+ years of work as one of the top brokers in Chicagoland, Millie wanted effective tools to help promote her advice, resources and recommendations to a wider audience. To help showcase the client's expertise and emphasis on client service, we transformed her marketing and website into go-to resources for all things Chicagoland real estate: FAQs, advice and resources, news and vendor recommendations.
Work completed: Mobile-friendly website, presentations, sales collateral, logo, custom e-newsletter template, photography, ongoing blog content, profile rewrite, mailers and events.
"Lauren is the creative thinker I was looking for to spearhead my marketing efforts. I truly believe my marketing and branding is some of the best in the business, thanks in large part to Lauren’s vision. She’s smart, innovative, creative and efficient, and when she says work will be done, it is always done. I am thrilled to have Lauren on my team, and would recommend her to any broker."
Development, branding and e-commerce strategy for lifestyle brand
As a new-to-the-market product, Pinky needed all the trappings of a lifestyle brand, but fast, and on a tight budget. As a line of all-natural dry skin relief products, Pinky was looking for beautiful, yet trustworthy and functional branding. After thorough market and target consumer analyses, we developed the brand voice and identity. Next came the actual deliverables of logo, brand story, and label design...brought to market in less than one month! With product's packaging in place, we then setup Pinky's e-commerce, sales collateral, photography, and social media.
Work completed: Product packaging, logo, brand story, e-commerce and photography.
On and offline marketing bridge for one of Chicago's fastest growing broker teams
Barker Group was looking to grow their business through bridging their highly successful offline marketing with online strategies. Barker Group's new website showcases their expertise in selling "the unsellable," and creates relationships through providing valuable resources. To stay in touch, Barker Group sends a monthly e-newsletter.
Work completed: Mobile-friendly website, profile video, logo, photography, custom e-newsletter template, ongoing blog content and profile rewrite.
“Soliciting Lauren’s services has proven to be one of the best decisions I could have made to further my business. Her quick thinking and marketing expertise shone through as she implemented years of communication experience at the meeting table with invaluable advice and utilized the most modern and cost effective marketing tools to ensure our business had the means to monitor our success as we rolled out Lauren’s strategy."